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Visual experience and visual communication design

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  Abstract:The visual experience of the viewer plays an important role in the accurate transmission of visual information. Designers should fully mobilize the active reaction of visual psychology according to the visual experience of the viewer,so that they can feel "what they see" and "know" at the same time,so as to actively participate in the understanding and understanding of the design works,so that the viewer can communicate with the designer's aesthetic experience through appreciation,so as to achieve the purpose of information transmission.
  Key words:Visual communication;visual experience;visual psychology
  In modern design,the main function of visual communication design is to mobilize all plane factors to achieve the purpose of accurate visual communication,and to satisfy the audience with visual psychology. Nowadays,the way of visual communication becomes more and more complex and developed. Designers should fully consider the visual psychology of audience groups in visual communication design,and realize clearly that the information receiver is not mechanical and passive receiver,but a subject with active internal drive. Only after fully understanding and mastering the knowledge of visual psychology,Only in a larger range can we give full play to the advantages of various modern production technologies. Among them,the visual experience of the viewer plays an important role in the accurate transmission of visual information.
  1.Visual perception and visual experience
  1.1 The influence of life culture experience accumulation
  Visual perception is sometimes influenced by the accumulation of visual physiological function and life culture experience. Human feelings are not innate functions,things that have not been experienced may not be felt,and rich life experience may make some sense function more developed. What vision feels is not only the information that is seen in the present,but also the information accumulated in the past will participate in the influence. Moreover,due to the differences in living environment,visual experience,life experience and professional knowledge,there will be differences in the same form of cognition,which comes from life and society,and is different from the innate personality. As Arnheim points out in art and visual perception,"the experience gained in front of us has never been born out of the air,it is the latest experience from the countless experiences one has gained in his life. Therefore,new empirical schemata are always associated with memory traces of various shapes perceived in the past. " This experience is not limited to vision,it may also include other feelings. For example,touch,taste,smell,or temperature and pain. " Because of the participation of life experience,,visual perception also has a dynamic effect,"perception is not simply felt by the stimulus mode,but it can actively seek the best explanation for effective data". We can see from the inverted pyramid that instability comes from the impression of the real thing.

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