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Research on the Application of Folk Culture Elements in Cult

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  Abstract:Explore the creative derivation of folklore elements in cultural and creative products,so as to be inspired to provide new innovative design methods and ideas for products,and better development and inheritance. Taking folk culture as the starting point,sorting and analyzing,through the mutual influence of traditional culture and modern design,and starting from the connotation of cultural and creative life,we refine the cultural elements,materials,forms and modern design functions of folk art for redesign. Practical cultural and creative products with life as the main body. In-depth exploration of traditional folk art,strengthening the functionality,emotionality and added value of cultural and creative products,providing motivation for promoting the innovative design of cultural life products,and providing reference for more protection and inheritance of folk culture.
  Keywords:cultural and creative products,folk custom elements
  1. introduction
  China has a long history of five thousand years,and has accumulated a strong folk cultural heritage. There are many kinds of national cultures and folk crafts,with very strong local characteristics. It exists widely in the social life of the masses,is closely related to and indivisible in our lives,and is something we enjoy without knowing it. In today's highly developed culture,it is the folk art of popular life. It is the product of the creation of generations of folks. It embodies the imagination and creativity of the working people in our country,and expresses the folks’ desire for a better life. Longing and yearning are the intangible culture formed in the life and production process of the people from ancient times to the present. It contains the wisdom of countless ancestors and has distinctive national characteristics and strong vitality.
  2. Problems in the development process
  With the rapid economic development,folk art has also experienced various twists and turns. Most of them are simple and practical,but the lack of resources and attention has made it impossible for them to be displayed normally. The characteristics of art are gradually weakening,and they are under the impact of cultural trends from all over the world. New ideas and new technologies are gradually replacing traditional crafts. Many local governments and related departments have insufficient protection of folk art. This makes folk art have a small audience in modern life,and its development is difficult,and its slow development cannot reach people. The importance of this has led to the loss of some folk arts. At the same time,,with the development of market culture and economy,my country's cultural soft power has gradually increased. Traditional Chinese culture is the mainstay of our culture. In the process of changing times,new cultural blood has been continuously injected,and brand-new folk art has appeared in the public's field of vision.

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